Claudiu Stefan

Claudiu Stefan
Señor
Designer

Approach

Index

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Case Study [available on request]
Brand Design — Retail / Structural Packaging / Illustration / Prototyping
Adobe Illustrator, InDesign, Photoshop / Delogue PLM / Blender

Sebra Interiør

Created sustainable packaging systems and retail identities for toys, furniture, accessories, and baby care products. Reimagined the brand’s aesthetic through custom typography and digital illustrations, delivering complete guidelines for packaging and production.

Case Study [available on request]
Brand Design — Retail / Structural Packaging / 3D Pipeline / Design Systems
Adobe Illustrator, Photoshop, InDesign, Premiere Pro / Blender / Canto DAM

SumUp

Engineered structural packaging and display systems optimized for market distribution. Built a high-value 3D asset creation pipeline featuring SumUp’s Hardware Ecosystem to supply global creative teams with production-ready assets for any medium. Guided market-wide retail and campaign execution through technical mentorship and production consultancy.

Case Study
Structural Design / Paper Engineering / Branding / Stationery
Adobe Illustrator / Pirina Tech. CNC / EngView Packaging Suite
Romanian Design Week

Arhiv—Fabrik

Hands-on development for a range of stationery products. Using an end-to-end approach, I took the project from concept through prototyping, testing, and production—focusing on paper engineering, precision, modularity, and material economy.

Case Study
Indie Brand Identity / Packaging / Type Design / Typography / Art Direction
Adobe Illustrator & Indesign / Blender / FontForge

A.C.
Music Label Identity

For indie brands, design is mostly resource management. This project shows how I build a distinct identity with fewer elements by investing where it counts, keeping the aesthetic tight in the record crates or on-screen.

BOB Coffee Lab
Structural Packaging

Case Study
Structural Design / Prototyping / Blender / Affinity Studio / DaVinci Resolve

Engineered structural coffee capsule packaging optimized for in-house assembly. Built a custom 3D workflow that enabled me to test the production-ready die-cut and deliver static imagery and product videos, all from the same environment.

MĚKO

Showcase [WIP]
Character Development / Paper Engineering / Prototyping / Animation / Storytelling / Blender / Affinity Studio / DaVinci Resolve

The concept centers around paper toy characters brought to life through animations that carry bite-sized learnings. The style combines a tactile stop-motion look with playful, modern sound aesthetics, where everything in the scene looks as if it’s made of paper. The goal is more challenging than it sounds: get parents and their kids aged 7 to 12 crafting together.